Hi everyone. I wanted to talk to you about the value of a good listing agent. Recently we talked about the importance of a good buyer's agent and what qualities that individual should possess. A good listing agent, though, needs some different expertise.
When I got into real estate sales, I had already been involved in real estate. I had been an investor for more than a decade. I loved real estate and I was sure that my background as a lawyer and my passion would make me a great listing agent. I have to admit, though, it didn’t.
A good listing agent is a marketing maven. The number one thing a successful listing agent does is market the heck out of your property. They need to know how to present your home beautifully, how to represent and project the best qualities of your property.
The second part of their job is to make sure that your home is exposed everywhere, that the information is widely distributed. If they aren’t doing this, they are not a good listing agent.
Here, we understand the importance of marketing. Our marketing budget is six figures every year, $10,000-$20,000 a month depending on what we are doing. We can be very intense geographically and demographically. We are also one of the leading agent teams in the country for Zillow, which is the most visited Real Estate website online!
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