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When I started in this business, I thought my passion and knowledge for real estate would be the chief reasons why clients would hire me as their listing agent.
Real estate passion and knowledge are vital, of course, but I learned that a listing agent isn’t worth much unless he or she is amazing at marketing properties.
In other words, your listing agent needs to be a marketing maven.
Your listing agent must carefully craft the presentation and message to entice the greatest number of interested and qualified buyers, both in the words that are used and the images that homebuyers see.
When marketing a property, you must put your best foot forward when presenting these key features:
• Location (of course)
• Home size and condition
• Lifestyle choice (is the home near lifestyle amenities they want?)
If your property is the home of someone’s dreams, they must be able to recognize that by how the property is listed.
Your listing agent must be skilled at getting this message out, especially on the Internet where everyone, regardless of their demographic, is home shopping.
Getting buyers to view your home information leads to visitors coming in for showings and attending your open house. To sell your home for the price you want, you need a lot of people coming through the door, and you need an agent to make that happen.
If you are looking for a highly responsive agent who can make these visits possible, give us a call or email us at Eng Garcia Properties when you’re looking to sell in Washington D.C., Maryland or Virginia.
Eng Garcia Properties 202/290-1313 carlos@enggarcia.com
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